Letters from the Lunar Outpost

He despises what he sought; and he seeks that which he lately threw away.
- Horace, Italian Poet (B.C. 65-8)

So yesterday, I shared with you an exclusive sneak-peak preview of the unreleased new video for the FORWARD campaign, so we now know what the official campaign slogan is going to be, but maybe even more fascinating is finding out what other slogans were being considered and what slogans almost made the cut.

Through my inside sources at the Obama campaign, I have obtained a copy of the final list of campaign slogans that under consideration! It’s the . . .

Twenty-Five Obama 2012 Campaign Slogans that Almost Made the Cut


My vote for the Obama slogan writer I’d most like to meet if I was single? Right here:


This one here must have been on the final list of slogans being considered, because they even went so far as to design a logo for it:
Bend Over Forward





Although this one didn’t make the cut, it certainly fits the Obama campaign strategy when it comes to talking about the economy:


With this next one, they probably figured, why make it an official slogan when we’ve already got enough people making the charge anyways?


The following comes from the Lord God Queen Mother of the Obama political slogan writers, Janie Johnson. You’ll definitely want to check out her book Obama 2012 Slogans Rewritten, which comes in both paperback and Kindle editions.


This next slogan would have been a nice follow-up to HOPE and CHANGE:


Finally, my personal top three:


So there you have it, folks, a fascinating inside look at the Obama campaign and the thought process that led to the final decision. FORWARD.

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